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Collabra Technology Rolls Out FlashCards for Real Estate Marketing

By Enterprise Technology Review | Thursday, August 22, 2019

Collabra Technology Rolls Out FlashCards for Real Estate Marketing

Using social media videos, spreading a message to a broad spectrum of individuals will be simpler.

FREMONT, CA: Social media has become an integral part of our lives. It is the easiest way to convey a message to a large number of people. Realizing the significance of social media, Collabra Technology, the pioneering digital marketing platform for the real estate sector, has launched FlashCards instant property videos for compelling social media marketing, under its TourFactory brand.

FlashCards automatically transform listing pictures into eye-catching, looping videos optimized for distinctive formats of Facebook, Twitter, Instagram, WhatsApp, and WeChat. Each video is customized by the TourFactory scheme with estate details, list price, agent’s photo, and contact data. FlashCards are intended to assist real estate agents stand out and boost social media involvement, which is essential to attract buyers’ interest. Streamlining the marketing plan, FlashCards are also perfect for email and text attachment.

More than 13,000 FlashCards have already been delivered to individual agents across the U.S. and now more than 800 brokerage offices across the country will receive FlashCards as an upgrade to their TourFactory office technology package, with the videos available immediately upon activation of the listing.

Under the brands Collabra Media Group, TourFactory, and Proxio, Collabra Technology offers digital marketing technology and services that enable companies to prepare, present, and encourage their products worldwide. From professional photography of real estate to social media marketing videos, from virtual tours to global marketing and syndication, Collabra serves the requirements of real estate agents, brokerages, builders, and developers to better market and accelerate sales.

The organization also provides tailored FlashCards for brokerages and brands, plus a social media campaign package with different styles highlighting when a property is in the listed, open house, or just-sold phase.

Facebook's algorithms favor videos, so Facebook FlashCards posts get an added boost. Video is also naturally captivating: Facebook users are more likely to click on a video than a still picture. That attraction factor makes videos from FlashCards the ideal basis for a paid social ad or email campaign.