Technologies, specifically AI, will present numerous exciting opportunities for the designers when appropriately utilized.
FREMONT, CA: Graphic designers will experience a significant leap in the upcoming years with the evolving trends as their driving force. Although graphic designers today are hesitant towards embracing the technology, those who adopt it in spite of all barriers, stay ahead of their competitors. It is an exciting industry that is known to delight people across all platforms with visual concepts. Graphic designing involves developing overall layout and production design for various applications like magazines, brochures, advertisements, corporate reports, and many more. Here is how the trends will redefine graphic design technology.
Designers will acknowledge the technology applied in many ways. One among them is artificial intelligence (AI). Using an AI tool, designers can create images that are impossible for humans to develop. They are provided with the ability to produce multiple design solutions for a defined problem. It will assist human designers in rapidly analyzing large amounts of data and output alternative designs. It generates millions of unique versions of homepages for specific sites based on user profiles, preferences, and tracking data. These can then be reviewed to improve the generated images. This technology increases speed, improves efficiency, reduces costs, and creates multiple designs. Further, AI tools can suggest new design alternatives while reporting why and how these would improve user engagement.
Primarily when used in marketing, it creates numerous opportunities for retailers. AI allows designers to personalize eCommerce sites. Designers create a branded baseline design, and AI personalizes the experience for shoppers on the fly based on their profile and billions of data points. Analyzing the current mood of the buyer through facial recognition and identifying the gender, age, and others using computer vision, user experience (UX) designers can deliver more personalized experiences. Merging AI with voice recognition and chatbots paves the way for UX designers to create more convenient, speedier, and personalized experiences.
Also, in packaging, AI assists designers in creating a variety of packaging versions while maintaining the style and design integrity of brands.
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