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How Digital Signage Contributes to Marketing Efforts

By Enterprise Technology Review | Wednesday, February 19, 2020

How Digital Signage Contributes to Marketing Efforts

Digital signage offers an interactive platform for marketers to target tech-savvy audiences.

FREMONT, CA: Market reports are forecasting vibrant growth and innovation for digital signage. The growing essence of digital signage can be attributed to the fact that they are turning marketing interesting and interactive. As electronic screens start to replace billboards, it seems revolutionary from the marketing perspective. A similar story is unleashing today with the introduction of intelligent digital signage. Whether it is hardware or software, the evolution of digital signage is apparent today. Many of these advancements, as well as their relevance for marketers, are mentioned below. It is due to these factors that digital signage is experiencing massive popularity.

Sensor-Based Screens

Currently, screens used for digital signage aren't just meant to display pictures or play videos; they possess cognitive capabilities and are responsive. Smart sensors deployed into the digital systems are equipped to analyze metrics like the number of viewers, the category where the viewers belong, and how close they are standing. By processing such information through artificial intelligence solutions, digital signage offers intelligent, as well as optimized marketing content.

Interactive Marketing

Top Display Technology Solution CompaniesBy enabling customers to interact, marketers can increase the effectiveness of marketing efforts multiple times. At present, digital systems are coming with touchscreens that assist marketing campaigns to become interactive. Signboards in public places like bus-stops and airports can offer excellent customer experience and provide highly personalized information. Digital kiosks are a great means of how digital signage is boosting marketing prowess.

Improved Compatibility with Mobile 

By offering a seamless link between mobile technology and digital signage, marketers can provide a lot of convenience to each customer’s journey. Digital display systems, other than merely displaying marketing offers or content, should allow customers to place orders or make purchases via mobile banking. By allowing cashless and cardless transactions, marketers can easily gain better outcomes in the form of direct sales and conversion.

The potential of enhancing the effectiveness and the reach of marketing is real when advanced digital signage is considered. This explains the preference that digital signage enjoys among current marketers.

See also: Top Digital Signage Tech Companies