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How Facial Recognition Complements Digital Signage

By Enterprise Technology Review | Tuesday, February 25, 2020

Facial recognition, in combination with digital signage, enables the brands to comprehend audience behavior and interests.

 FREMONT, CA: Brands are incorporating many different approaches to personalize the buying experience for customers. Smart digital signage, coupled with facial recognition, is a tool that allows brands to engage their customers and offer an extra personal touch. Here is a brief into the above situation.

With the aid of cameras and specialized software, digital signage can utilize facial recognition to capture customer information like age, gender, and even mood. This system can identify the number of users within the vicinity of the screen, the number of people who look directly at the screen, and the duration they focused on the screen. Such information can be analyzed for generating viewer trends. With that, brands could comprehend the nature of content to be displayed on the signage. Apart from determining and targeting content, the above analytics can also be used to track a brand’s customer base. Insights on customer base aid in streamlining inventory, floor layout, and shelf displays.

 Facial recognition in digital signage also enables brands to distinguish themselves by offering highly targeted content and providing buyers with a much more memorable and personalized experience. The data collected will allow brands to understand customer response to new services and products that can, in turn, help in gaining an improved understanding of their customers to adjust sales and merchandise approach more effectively. Apart from giving shoppers a more personalized and memorable experience, brands can incentivize customers to encourage them to make a purchase and return to the store.

Applying facial recognition technology along with digital signage can help to identify customer demographics. The above combination can also aid in further clientele analysis and help brands to recognize effective marketing tactics. Offering a user-friendly content management system enables marketers to manage and create advertisements too. So, when coupled with digital signage, facial detection systems are invaluable tools for any company to compensate its advertising money and reach their target market effectively.

See also: Top Digital Signage Tech Companies

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