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How the Real Estate Industry can Streamline Processes for Middle-Class Consumers

By Enterprise Technology Review | Thursday, January 16, 2020

Habi has secured $5.5 million within the first six months of its establishment to make homeownership easier for local customers.

FREMONT, CA: Habi is a Bogotá-based technology-driven real estate company that has bagged $5.5 million pre-seed investment within six months of its establishment. The company is committed to streamlining the lifecycle of homeownership in Latin America. The financing was driven by Tiger Global Management and Homebrew and Zigg, along with FJ Labs, Reshape Holdings, Supernode Ventures in this round. Habi simplifies the buying and selling methods of residential real estate for middle-class consumers in the complex, $10 trillion Latin American real estate market. Harnessing its established pricing algorithm and platform for advancing, buying, and selling properties, Habi mitigates the risks facing sellers in traditional transactions and reduces the necessity for intermediaries.

Habi combines advanced analytical tools with human insight to assist its clients in acquiring, enhancing, and selling homes, giving users transparent access to data and peace of mind during the most vital financial event of their lives. This financing will be used to scale a solution for current and future residential buyers at every step of the homeownership process in Colombia and during Latin America. This financing will expedite Habi to launch in three key neighborhoods in the north of Bogotá with strong middle-class growth and engaging real estate, expecting to increase to other key Latin American markets over time.

Habi is a technology-driven real estate firm dedicated to streamlining the homeownership lifecycle during Latin America. Using an established pricing algorithm, the company helps middle-class customers buy and sell their houses more quickly and efficiently, without the possibility of standard real estate transactions. Based in Bogotá, Habi's mission is to revolutionize the Latin American real estate platform by empowering middle-class residential buyers, sellers, and owners. Habi's platform enhances the real estate ecosystem with more convenient data, robust tech, and efficient processes.

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