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Tools to be considered for Digital Signage

By Enterprise Technology Review | Tuesday, April 14, 2020

A network of centrally controlled digital displays, digital signage is an effective way to engage the audience. As digital signage has become a cost-effective and accessible solution, businesses of all sizes are looking to leverage the dynamic platform and maximize its potential.

Fremont, CA: While talking about digital signage, vendors can offer a lot of bells and whistles. It might look like a display with extra narrow bezels or a specialized widget for integrating weather information into the displays. However, it can sometimes be difficult to tell what is essential and needed for digital signage and what can be kept as an option. There are types of tools that should be considered as a potential digital signage solution. These tools offer various ways to manage the display and ensure that they are as effective as possible. 

An Elastic Content Management Solution

The primary keyword here is ‘flexible,’ companies prefer a content management solution that is going to be flexible catering to the individual needs. For instance, say if a person is running a university digital signage network. The person wants a CMA that can show various messages while depending on the location. Hence, the signs near the sporting arena must display messages about games, whereas the displays near the science building should show science events. Moreover, sometimes it will be necessary to take over all of the screens to show one message, like during emergencies. So CMS will be needed, which will be flexible enough to handle all of those tasks. 

An apt way to tell if a CMS is flexible is to ask for a trial period from the vendor so that the user can play around with the features and check if it works or not.

Content Templates

The crucial part of digital signage is the content, but it is also one of the most challenging things to produce. One beneficial tool is content templates. These templates can provide a good layout for how one can set up the content from screen to screen. Many vendors offer an array of templates with their software offerings. While picking a software vendor, it is essential to ask about the kind of templates that they offer, whether the person can see any of them get a sense of how one can set up the content or not.

See Also: Top Digital Experience Solution Companies

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