Dickey's Barbecue Pit Brings

By Paula Suarez, VP-IT, Dickey’s Barbecue...

Dickey's Barbecue Pit Brings "Hey...

Machine Learning Leverages IoT Technology to Deliver Personalized Impressions

By Mark Boidman, MD & Head of Media Services, PJ...

Machine Learning Leverages IoT...

How to Build Brand Equity through Digital Signage

By Steven Picanza, Director of Marketing, OpenEye...

How to Build Brand Equity through...

Making the Case for Digital Signage: ROO vs. ROI

By Earl Naegele, Managing Director, Commercial...

Making the Case for Digital Signage:...

Why is Digital Signage Mandatory For Enterprises?

By Enterprise Technology Review | Monday, February 10, 2020

2020 is sure to be the most exciting year yet in digital signage. It is getting more integrated, comprehensive, faster, smarter, and better looking. In 2020, both organizations and the public have embraced the digitalization of everything.

FREMONT, CA: In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past years. It is not only flexible and personalized, but also enhances the customer experience. Over a few years, the enterprises have seen many trends, some of them are more effective than others. It's essential to look back on the previous years and think about what benefitted the enterprises and what can happen in the future

Touch screen

Since smartphones were invented, people have been continuously using touchscreens. At present, interactive digital signage has shot to the forefront of the industry. It enables customers with quick, personalized content that they want.

Enterprises should no longer wait for the slideshow to go around another time to see what sales are going on. The main thing the firms should do is walk to the kiosk and select the section that interests the management the most. Touchscreen displays make the customer experience faster and more comfortable, which is driving a new revolution in the digital signage industry.

Personalized Content

Being able to personalize content entirely is the dream of every marketer. Most of the online retailers have gotten close to that dream by using cookies to provide customized ads for each person. The trick is to learn how to do that in a real business.

Digital signage is known as the brick and mortar equivalent to using cookies. Businesses can instantly adjust the content being shown based on any number of variables. Digital signage increases its ability to adapt instantly to some specific audiences at any time.

See Also: Top Digital Signage Tech Companies

Top